Reclaim The label is a sentiment in itself with the intention to reclaim words with an oppressive history. The label focuses on hand made and small batch items designed to unite and empower.

Reclaim was founded through creative fashion experience fused with a tenacity and desire for social change. The brand aims to create community, to empower and educate through drawing attention to systemic issues in a unique and provocative way.

A percentage of all profits are donated to Djirra who advocate for prevention and support for Aboriginal women experiencing family violence.